About Kat Lieu, the founder of Subtle Asian Baking and modernasianbaking.com, and Sharon Hsu, lead moderator of Subtle Asian Baking
Kat Lieu is the founder of Subtle Asian Baking and this website modernasianbaking.com, and she is the bestselling author of Modern Asian Baking at Home. Currently, Kat is a full-time author, food writer, activist, and recipe developer. Follow her on Instagram.
Kat’s food articles have appeared on Epicurious and The Kitchn. She is a Muck Rack verified freelance food writer.
Formerly a doctor of physical therapy, Kat has now become a powerhouse in the world of activism, raising nearly $102,000 for various AAPIHN causes and directing the Very Asian Creators Program and Fund with the Very Asian Foundation. But that's not all - this multi-talented powerhouse is also a budding cookbook author. She has been named 425 Magazine’s 2023 40 Under 40, 2024 Women to Watch, and she is the 2024 IACP Toni-Tipton Martin Award winner.
Kat Lieu is a Doctor of Physical Therapy, Certified Lymphedema Therapist, and she has completed an 8-week certificate course with Harvard University: Health and Wellness: Designing a Sustainable Nutrition Plan.
As seen on Kitchn, Shondaland, World Spice Merchants, King5, Epicurious, Eater, Eat Your Books, Buzzfeed, Tatler, King Arthur Baking, Good Morning America, Tamron Hall Show, Hot Stove Society, and more!
Brand partnerships | Work with us today
Whether for product launches, brand ambassadorship, recipe development, holiday campaigns, or other collaborations, we create original content to inspire brand engagement. I’d love to work with your brand too!
Do you have a question about a recipe? Would you like to collaborate or work with us? We have a monthly reach of over 13 million.
Sample work: We have done food content and campaigns for Meta (Facebook), the National Blueberry Council, Epicurious, Foodbeast, Thrillist, World Spice Merchants, and Tastemade.
Please contact us at subtleasianbaking@gmail.com for any inquiries on collaborating. Subtle Asian Baking and modernasianbaking.com are proudly Asian-American-woman founded.
Media reviews and wholesale inquiries regarding Modern Asian Baking at Home can be sent to Kat @ subtleasianbaking@gmail.com
Do you have an Asian baking recipe you’d like to submit? Submit a recipe today!
our mission and vision
to be the leading community, destination, and source for sweet and savory Asian baking
to showcase and share the best crowdsourced Asian baking and Asian bakery recipes
to celebrate and explore Asian culture and history through baking and innovating
to give back to the AAPI community, to appreciate Asian food, and to contribute to #stopAsianhate efforts